Social — Mitutoyo and Sport Sponsoring
Mitutoyo's long-standing sponsorship of the Kawasaki Brave Thunders basketball team and partnership with Vietnam's PVF football academy to support community sport and youth talent.
- Raportointijakso
- 2025
- Julkaistu
- 23. tammikuuta 2025
- Vastuullinen osasto
- Business Management Support Division
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Mitutoyo and sport: professional basketball and football academy
Mitutoyo is the main sponsor of the Kawasaki Brave Thunders, a professional basketball team in the Japanese B.League.
The partnership has been in place for around nine years and has developed into a stable relationship between the company and the basketball team. Through this long-standing support Mitutoyo has not only promoted the sport in Kawasaki, but also built a strong connection with the local community. The sponsorship relationship goes beyond mere financial support and includes joint activities, team-building activities and local events.
As the main sponsor of the team, Mitutoyo contributes to the promotion of the sport and the local community in Kawasaki. The company is also involved in joint activities and events that strengthen team spirit and connection with the local community.
This partnership emphasises Mitutoyo's commitment to social responsibility and the promotion of a healthy, active society in Japan.
Further reading: Mitutoyo news on the Brave Thunders partnership
Team and Mitutoyo branding
PVF football academy, Vietnam
Mitutoyo also has a partnership with the PVF (Promotion Fund for Vietnamese Football Talent) football academy in Vietnam. This collaboration began in 2022 and aims to promote and support young football talent in Vietnam.
As a technological pioneer, we provide our precise measuring instruments and expert knowledge to support young talents in their athletic development. Our collaboration goes far beyond traditional sponsorship: we help the academy to utilise state-of-the-art technologies for performance analysis and talent development. By combining precision engineering and sports training, we are supporting the development of a new generation of Vietnamese footballers.
This partnership reflects our commitment to sustainable youth development and social responsibility — with the aim of developing talent and creating prospects.
